"How to" Tips:
Search Engine Optimization (SEO)
Adding Title Tags, Keywords and Description
- Open web site using FrontPage or Expression Web.
- One at a time, open each page of your web site
- Put cursor in the center of the page; right click
- Choose “Page Properties”
- In appropriate dialog boxes, add content
Learn More:
- Making the Case for Search Engine Marketing (SEM) – slides
from a Webinar presented April 19, 2007 by STAMATS, a strategic
marketing firm that specializes in higher education
http://tbird.highline.edu/hq/documents/handouts/apr1906_SEM_57pgs.pdf (Use your desktop login to view.)
- Some online resources
- Keywords
- Use keywords and phrases that are relevant to your web
site and your industry
- Use these keywords when you write the content for your
site - increases their relevancy
- Web site Statistics
- FrontPage offers some basic information about Web site
use – which is what SEO is all about. See
instructions for viewing.
Last updated:
January 15, 2009
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